Target Marketing or Database Marketing is being taken very seriously in the USA and businesses have seen its usefulness. International Direct Marketing is not yet known as it has been always very difficult to maintain global level databases. Global Target is doing its level best to maintain the best possible and most updated data bases on each country classified by industries and products. Our data bases are broadly classified by 166 categories and over 3300 products and services. To maintain the Data bases and keep them fresh is a major challenge and we are working very hard to accept that challenge.

Mass Marketing and general advertising may work for a specific product in a very specific and small segment of market and more so if we are dealing with consumer or products of very general nature. Mass Marketing is good for long term strategy and product s or services with very general public appeal.

Business to Business

Business to Business marketing can never get results with Mass marketing techniques. If you are only targeting a very specific type of business, industry or service area, the ideal is to design and present a customized and individual sales presentation to that specific type of business, industry or service area.

International Business to Business marketing

Few years ago, direct marketing was a viable method of reaching customers only in a select number of highly industrialized countries. However, advances in telecommunications and technologies now make IDM an effective means of locating new customers worldwide.

The world is different

Although customers in foreign markets may have uniquely different buying habits and desires, the general principles of IDM are the same in both domestic and international markets. Establishing an international presence via direct marketing can be a logical extension of your domestic or regional operations.

Studies and research have shown that one of the most important determinants of IDM is for the Company's top executives to make these efforts a priority. A half-hearted effort will lead to failure in any market, and that is especially true in international markets.

International markets are coming closer and closer. The dismantling of trade barriers, the ease of air-transportation, better channels of communications, more prosperity in the world and various other geo-political economic factors are contributing to a more unified world marketplace. Few decades ago - You could have rejected a certain area or some areas as backward, poorer or lacking any purchasing capacity or having no sophistication at all for your products or services - however, TODAY - you can't afford to follow that notion.

Many of the countries of the world, even though - they give us images of war-torn , disastrous economy, uncultivated or uneducated mass of people, culturally or lingüistically impossible to penetrate - are in effect - as receptive to new products or services as a European nation has been. Many nations which appear to be poor by statistics and figures - actually do have sophisticated markets - although not large enough compared to a major industrialized nation. Obviously, Our lists usually will have fewer entries for these countries, than highly industrialized or large nations.

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